She announced TikTok announced that its Creative Assistant, powered by artificial intelligence, is now available directly within Adobe Express.

The two companies said the integration helps companies, organizations, and creators create and market content effectively.

Creative Assistant is now available globally in English as an Adobe Express add-in for both free and subscribed users.

The Creative Assistant functionality in Adobe Express aims to reduce the time and effort needed when working across different platforms in order to create content.

Adobe Express users have access to templates, audio and video clips, and stickers from Adobe Stock and the Adobe Express TikTok video creator.

They can also access TikTok insights on trending hashtags and AI-powered tools through the creative assistant, which also helps with coming up with creative ideas or even writing video scripts.

The integration also allows businesses, organizations, and creators to schedule and publish content directly through TikTok without having to leave Adobe Express.

“The new Adobe Express Creative Assistant reduces the time, effort, and resources required to work across different platforms for every stage of content ideation, creation, and distribution,” Stacy Martinet, Adobe's vice president of marketing and communications strategy, said in a statement.

She added, “We see great value in our collaboration with TikTok in order to help create content that provides real business value to customers by combining our unique creative tools with TikTok’s extensive knowledge of the engaged global audience.”

“We're excited to integrate Creative Assistant into Adobe Express and help businesses seamlessly create campaigns within the platform they know and love,” Sofia Hernandez, head of global marketing at TikTok, said in a statement.

The social media platform first launched its creative assistant last September to help brands quickly create videos with the help of artificial intelligence.

Integration with Adobe Express allows creators and brands to efficiently create and publish content, all in one place. You can access the Creative Assistant by going to the Add-ons section in Adobe Express.